Lolli ($PRIVATE) announced the acquisition of Slice, securing a pivotal position to expand bitcoin rewards across browsing and shopping. The Lolli acquires Slice bitcoin rewards deal brings a major user-base boost and unexpected integration of crypto cashback into everyday web experiences, signaling a new era for digital loyalty markets.
Lolli Acquires Slice, Targeting 1 Million New Bitcoin Rewards Users
Lolli ($PRIVATE), a cryptocurrency rewards platform, revealed on October 31, 2025, the acquisition of Slice in an all-equity transaction, aiming to expand its bitcoin rewards program to more than 1 million new users. According to company statements, Slice’s browser extension will merge with Lolli’s infrastructure, making it possible for consumers to earn up to 30% back in bitcoin on eligible online purchases.[1] Lolli reported $7 million in cash-back rewards issued as of September 2025 and a 50% year-over-year user growth rate.[2] Slice, launched in 2022, had reached over 800,000 active installations, per Similarweb data.[3]
How the Lolli-Slice Merger Affects the Crypto Rewards Ecosystem
The merger significantly enhances competition within the crypto cashback and browser extension market, which has seen accelerated growth since 2023, partly due to bitcoin’s 170% price appreciation over the last two years[4]. Market research from The Block shows that consumer adoption of bitcoin rebate services rose by 60% between 2023 and 2025.[5] Lolli’s expansion leverages Slice’s reach with Gen Z and millennial shoppers, a demographic that comprised nearly 65% of total crypto reward program sign-ups in 2024, according to CryptoCompare.[6]
How Investors Can Position for Growth in Crypto Cashback Sector
Investors seeking exposure to the expanding crypto cashback ecosystem may consider trends in both fintech and retail sectors. Key opportunities arise as consumer payment patterns shift in favor of bitcoin-based rewards, reflecting a broader appetite for digital assets. However, heightened regulatory scrutiny around digital asset rebates remains a risk, particularly in the U.S. market as evidenced by the SEC’s 2025 guidance on crypto incentives.[7] Sector ETFs such as Amplify Transformational Data Sharing ETF ($BLOK) and exposure to leading crypto infrastructure companies could benefit from increased traffic and transaction volumes. For further sector perspectives, visit cryptocurrency market trends and explore latest financial news for up-to-date regulatory developments.
Why Analysts See Crypto Rewards Gaining Mainstream Momentum
Industry analysts observe that crypto reward platforms are positioned to become mainstream as bitcoin’s price stability increases and consumers seek more tangible everyday applications for digital assets. Market consensus from institutional and retail surveys points to bitcoin rewards as an effective “gateway” for first-time crypto users. According to data compiled by Messari and Chainalysis in September 2025, more than 50% of new crypto wallets created in Q3 2025 were first funded via rewards platforms rather than exchanges.[8]
Lolli Acquires Slice Bitcoin Rewards Signals Rapid Sector Growth
The Lolli acquires Slice bitcoin rewards deal marks a milestone in the convergence of e-commerce and digital assets. As the integration rolls out in late 2025, investors should monitor transaction volumes, demographic shifts, and regulatory updates. Expect bitcoin rewards programs to expand share of wallet, reinforcing crypto’s path toward mainstream financial adoption while presenting new opportunities in the loyalty and fintech sectors.
Tags: lolli, slice, bitcoin, crypto-rewards, fintech
