Author: Mickael Rois

In a move sending shockwaves through both investors and branding experts, Cracker Barrel drops marketing firm behind disastrous logo refresh, sparking mounting speculation about the company’s next steps and its broader strategy for navigating the competitive casual dining sector. This decisive action has quickly become the center of debate among shareholders and market observers, as Cracker Barrel seeks to regain customer trust and stabilize its brand identity following a turbulent period marked by widespread criticism and media backlash.Background: The Disastrous Logo Refresh and Its FalloutCracker Barrel’s recent logo refresh was intended as a forward-looking rebrand, aimed at appealing to younger…

When investors think of Amazon, their minds often jump to e-commerce dominance or lightning-fast Prime deliveries. But in reality, Amazon’s ‘crown jewel’ is this business that doesn’t get nearly enough attention: Amazon Web Services (AWS). While retail powers daily headlines, AWS quietly fuels a significant share of the company’s profits and continues to shape the broader technology and investment landscape—especially as we head into 2025.Why Amazon’s ‘Crown Jewel’ is This Business That Doesn’t Get Nearly Enough AttentionE-commerce might be the face of Amazon, but AWS is its financial backbone. The cloud computing division consistently delivers the majority of Amazon’s operating…

The Billion-Dollar Security Threat is reshaping the landscape for startups, unicorns, and established enterprises alike. As the digital world accelerates, the risks have shifted from isolated breaches to industry-wide vulnerabilities that can cost companies billions. Whether you’re building a new SaaS unicorn or navigating funding rounds, understanding this security threat is crucial to safeguarding both your growth and your reputation.Understanding The Billion-Dollar Security ThreatOver the past decade, cyberattacks have evolved in sophistication, scale, and frequency, making The Billion-Dollar Security Threat a reality for all sectors. Previously, data breaches primarily targeted financial institutions and retail giants, but in 2025, no industry…

Flood Insurer Neptune Insurance buoyed higher in first-day trading, making a powerful debut that’s captured the attention of both investors and insurtech watchers. The Miami-based unicorn’s performance on the public markets is a milestone event in the evolving story of start-up funding, insurance innovation, and climate resilience in 2025.Flood Insurer Neptune Insurance Buoyed Higher In First-Day Trading: A Symbolic Moment for InsurtechThe first-day trading surge of Neptune Insurance comes at a critical juncture for climate-driven risk management. Investors rallied around Neptune not only because of its robust technology stack, but also due to the increasing urgency of flood protection amid…

In the ever-evolving tech landscape, From Web 2.0 to AI: How True Ventures Is Backing The Next Big Shift is a story that captures the attention of founders, investors, and innovators alike. As artificial intelligence reshapes industries, True Ventures stands at the forefront, echoing their pioneering philosophy from the sunrise days of Web 2.0—and becoming a catalytic force in today’s AI-driven unicorn surge.The Legacy of Web 2.0: True Ventures’ Early BetsFounded in 2005, True Ventures gained its reputation by supporting bold founders in the rise of Web 2.0. Icons like Automattic (the parent company behind WordPress) and Fitbit benefited from…

As the public markets evolve at lightning speed, Navigating IPOs In 2025 has become a multifaceted challenge for startups, unicorns, and founders hoping to capitalize on optimal market conditions. Achieving a successful initial public offering (IPO) now hinges on understanding new dynamics of timing, risk, and opportunity. From regulatory shifts to digital disruption and global investor sentiment, founders are reimagining their playbooks to ensure sustainable post-listing value while capturing the enthusiasm of a new wave of public investors.The Changing Landscape: Why Navigating IPOs In 2025 Is DifferentJust a few years ago, IPOs followed a somewhat predictable rhythm. But in 2025,…

In a landmark move for the tech and investment world, OpenAI’s $6.6B secondary share sale gives it record $500B startup valuation, topping SpaceX and redefining what’s possible in startup fundraising. This unprecedented transaction not only positions OpenAI as the world’s most valuable privately-held startup but also signals new power dynamics among global tech unicorns as 2025 unfolds.Understanding OpenAI’s $6.6B Secondary Share Sale Gives It Record $500B Startup Valuation, Topping SpaceXThe recently finalized $6.6 billion secondary share sale drew keen interest from institutional investors, sovereign wealth funds, and growth equity players eager to stake a claim in the AI revolution. Unlike…

In a modern economy defined by sustainability and digital innovation, these brothers set out to make thrift cool and rewrote the playbook on resale. What began as a passion project flipping vintage finds in their college dorm has exploded into a $250 million enterprise that’s revolutionizing how the world views secondhand shopping. By blending cultural trends, cutting-edge technology, and keen business acumen, they’ve built a resale unicorn spotlighting both profit and purpose.How These Brothers Set Out to Make Thrift Cool—and SucceededLong before sustainability became a buzzword, thrift stores conjured images of musty racks and outdated apparel. That stigma faded dramatically…

In today’s hyper-competitive startup environment, she started a business that broke the mold for NYC cafés, refusing to settle for the predictable playbook. Her journey from a single, unconventional coffee shop in Manhattan to a thriving multi-city brand is not only inspiring, but packed with lessons for every entrepreneur seeking breakout success in 2025 and beyond.Why She Started a Business That Broke the Mold for NYC CafésIn a city brimming with artisanal brews and Instagrammable pastries, standing out seemed almost impossible. From the start, her vision was clear: to disrupt the repetitive café scene by offering more than just coffee.…

In 2025, it’s clear that Baby Boomers still rule real estate, outpacing Millennials by owning twice the amount of property nationwide. A fresh wave of data reveals the persistence of this generational divide, challenging the perceived trajectory of Millennial ascendancy and reshaping how start-ups, investors, and unicorn founders approach the $43 trillion U.S. housing market.Why Baby Boomers Still Rule Real Estate in 2025According to the new report, Baby Boomers—those born between 1946 and 1964—collectively control a staggering share of residential and commercial properties. Despite Millennials making up the largest segment of the U.S. workforce, they lag far behind in total…