Getty Images ($GETY) soared 38% to $8.32 after it secured a content licensing agreement with Perplexity AI, surprising investors with stronger-than-expected upside. The Getty Images Perplexity AI deal propelled unprecedented trading volumes, fueling talk of further gains as analysts project up to 123% more upside from current levels.
Getty Images Jumps 38% on AI Licensing Deal With Perplexity
Getty Images ($GETY) shares surged 38.1% to $8.32 during heavy midday trading on November 5, 2025, after the company announced a strategic, multi-year content licensing partnership with Perplexity AI. Trading volume topped 12.7 million shares, nearly ten times the 30-day average, according to Bloomberg data. This rally followed Getty’s press release confirming Perplexity AI will leverage Getty’s premium image library to power its generative AI tools. Before the announcement, GETY had hovered around $6.03, making today’s increase one of its sharpest single-day gains since its 2022 NYSE listing.
Why AI Content Deals Are Reshaping the Media Sector in 2025
The Getty Images-Perplexity AI partnership underscores a broader shift in how digital rights are monetized in the era of generative AI. As OpenAI, Google, and other major platforms ink similar licensing agreements, media and copyright owners are regaining revenue streams previously eroded by unlicensed scraping. According to a PwC report from September 2025, content licensing in the AI sector is expected to surpass $4.2 billion this year, up 88% from 2023. Investors see such deals as critical to reshaping copyright models and establishing recurring revenue for media stocks. The S&P 500 Digital Media Index is up 16.7% year-to-date, with much of this growth attributed to AI content collaborations.
How Getty’s AI Pact Alters Investor Strategy for Media Stocks
For investors, the Getty Images Perplexity AI deal signals a new strategic pathway for legacy media firms to monetize content amid disruptive AI trends. Long-term investors holding media or copyright tech equities may see renewed earnings potential as more platforms pay to legitimize content use. Risk remains around the durability of such contracts and their impact on future earnings, especially given regulatory headwinds in Europe and the U.S. Traders focused on momentum may watch for near-term volatility, as GETY’s relative strength index (RSI) hit 89 after the surge—well above typical overbought thresholds, per MarketWatch data. Further, those considering exposure to the media sector can track similar AI licensing moves reported in stock market analysis and latest financial news for broader trends shaping digital copyright plays.
What Analysts Predict for GETY Stock After the Perplexity Deal
Market analysts widely view Getty’s Perplexity partnership as transformative, with Jefferies raising its price target to $18.60—implying another 123% upside from the post-announcement close, according to a November 5, 2025, client note reviewed by Reuters. Industry analysts also highlight the deal’s ongoing royalty streams as a foundation for more stable revenue, potentially reducing quarter-to-quarter earnings volatility. However, they caution that expansion into other AI platforms will be critical to sustaining momentum past initial headline gains.
Getty Images Perplexity AI Deal Signals New Era for Growth Investors
The Getty Images Perplexity AI deal has rapidly repositioned GETY as a front-runner in the AI-powered media monetization race. Investors should watch for further AI partnerships and licensing wins, as these could drive the next phase of stock appreciation. With AI-driven copyright revenue models emerging, GETY offers new potential for growth investors seeking exposure to content and AI convergence.
Tags: Getty Images, GETY, Perplexity AI, stock market analysis, AI licensing
